Share 'Is there an angle?'

I've been trying to think of an angle to get media attention for Mur and was wondering if you had any ideas? With Scott Sigler, JC Hutchins and, most recently, Seth Harwood getting all the ink (with good reason, don't get me wrong) how do we get the mainstream media to notice authors like Mur Lafferty...not to mention Christiana Ellis and Philippa Ballantine for that matter?